2012, The OAAA launched several initiatives aimed at improving industry business practices, enhancing the customer experience and raising the bar on creative. One of those initiatives was right up our alley! Lamar Graphics has always been at the center of creative in Lamar.
Bulletin advertising is highly effective, but is not always as exciting in today's digital age. Digital displays certainly have beneficial aspects, but nothing beats the presence, or dare we say spectacle, of an over the top outdoor execution. The best way to go from just effective to spectacular is by adding embellishments like extensions, special materials, and larger than life 3D props.
There is no arguing the additional draw generated by any combination of embellishments, but the high costs associated with these products have always limited their use. We knew the solution, but we needed a plan. We had to find a way to deploy these enhancements on a much larger scale. We had to make these options available to a wider range of our customer base. To make the prices more affordable, we pooled our resources and brought the production in-house.
Starting in late 2013, Lamar Graphics dove head first into the 3D Prop and Out of Home embellishment business and the Lamar Graphics' 3D division was born.