Digital Displays produce color through additive process, RGB, instead of the subtractive method, CMYK. Colorsare produced when adding varying amounts of red, green and blue. White is produced when all three colors are combined. In many cases, one color may slightly over power another, giving the whites on adigital display a tint of either red, green or blue. Black isthe total absence of color in this process and is usually displayed by the backing of the display. When creating black, make sure your values are R-0 G-0 B-0. Convert all PMS colors to RGB.
Create in RGB color Mode. Preferred color profile is sRGB.
These are the Officially Released Lamar Digital Display templates built at actual pixel dimensions. Please download these templates and forward them to the clients as needed. Each template contains the required image dimensions and color space.
*Note: If the template is Auto Scale Compliant, it is best to use the Auto Scale Template located at the top of this page whenever possible. Doing so will ensure the design can be posted to any board in that size ratio, regardless of resolution.