Digital Displays produce color through additive process, RGB, instead of the subtractive method, CMYK. Colorsare produced when adding varying amounts of red, green and blue. White is produced when all three colors are combined. In many cases, one color may slightly over power another, giving the whites on adigital display a tint of either red, green or blue. Black isthe total absence of color in this process and is usually displayed by the backing of the display. When creating black, make sure your values are R-0 G-0 B-0. Convert all PMS colors to RGB.
Create in RGB color Mode. Preferred color profile is sRGB.
Save all RGB artwork as a .JPG, .BMP or .GIF format at maximum quality. NO ANIMATED GIFS. Submit the file to your Lamar representative for uploading.
Rich, bold background colors work better during theday, while pastel backgrounds are more vibrant at night.
Choose one message or idea. The key to effectiveout-of-home is brevity. Choose graphic elementswith a strong focal point. Use readable fonts andcontrasting colors.
"Auto-Scale" Templates are designed to help maximize image quality and improve scalability across the Lamar Digital Network. Most displays fall into one of seven categories; Bulletin, Poster, Block (1:1), Third (1:3), Quarter (1:4), Median and OddbalL displays. Display specific templates are located at the bottom of this page.
The ASB template is used for most bulletin size displays (400h x 1400w). Fits Most: 14x48, 10x34, 10-6x36, 10x35, 12x42, 12x40, 12x41, 12x42, 13x45, 9x32.
The ASP template is used for most poster size displays (400h x 840w). Fits Most: 10x21, 20x40, 14x28, 12x25, 7x12, 12x24, and 11x23.
The ASK template is used for square displays (600h x 600w). Fits: 10x10, 20x20, 12x12, and 17x17.
The ASQ template is used for 1:4 ratio displays (400h x 1600w). Fits Most: 10x40, 10-10x40-8, 10x36, 10-6x36, and 6x20.
The AST template is used for our 1:3 displays (400h x 1200w). Fits: 20x60, 10x30, 14x40, and 8-4x25.
The ASM template falls between Bulletin and Poster sizes. (400h x 1000w). Fits: 20x50, 9-10x26-7, 14x36, 15x37, 8-6x22, and 9x20.
The ASL template is used for a small number of non standard ratio displays (625h x 1000w). Fits: 20x30, 7-10x13-9, 10x16, and 7x12.
These are the Officially Released Lamar Digital Display templates built at actual pixel dimensions. Please download these templates and forward them to the clients as needed. Each template contains the required image dimensions and color space.
*Note: If the template is Auto Scale Compliant, it is best to use the Auto Scale Template located at the top of this page whenever possible. Doing so will ensure the design can be posted to any board in that size ratio, regardless of resolution.