Update: 5.4.2010

Thinkstock Quick Search Guide:

Keywords are based on what you literally see in the image, so it’s best to search for the specific object, subject and or action, as opposed to more abstract concept words. It could be useful to start a search, for example, with healthy food or healthy lifestyle to get ideas. However, once you know exactly what you’re looking for, refine your search to specifics, like sports, biking or blueberry to get more results. Here are some keywords in your key categories that can be helpful.

Arts, entertainment and recreation
museum, gallery, theater, movie, stadium, fans, concert, winter resort, travel, tourist, bar
use specific recreational activities like golf, pool, billiards, dancing, rock climbing, snowboarding, surfing

Retail
store, boutique, garden center, shopping, shopping bags, online shopping, trying clothes, clerk, transaction, debit, credit, inventory

Professional services
designer, architect, entrepreneur, “small business”, consult
business in conjunction with words like team, collaborate, handshake, computer

Non-profit organization
eco-friendly, environmentalism, “social worker”, volunteer, charity, community service, donate, library or broader terms like business, “small business”, education, college, medical…

Beauty and spas
makeup, fashion, hairdresser, manicure, pedicure, massage, yoga, aromatherapy
beauty or spa in conjunction with more specific words like treatment, facial, resort, stones, towel, flower

Health and medical
exercise, gym, workout, hospital, doctor, patient, assisted living, home nurse, healthy lifestyle
use specifics like acupuncture, physical therapy, x-ray, pills, blueberries, fish, almonds…

Food and dining
restaurant, cafe, fast food, chef, bakery, organic, market, supermarket, cooking, baking, grill
specific foods like strawberries, sushi, sandwich, breakfast…

Contractors and construction
contractor, construction, new home, architect, blueprint, lumber, suburb, plumbing
construction in conjunction with house, building, bridge, tool…

We have a ton of content in all JIU collections covering all of your key categories. However, you might find that you like certain brands better than others and this could help you to refine your search as well. Try searching one brand at a time (by highlighting one in the collection column) to get an idea of the look and feel of that brand. Some of my favorites are BananaStock, Brand X, Creatas, Goodshoot and Polka Dot, but you may have others that are your favorites. They’re all pretty fresh, modern and natural looking. For example, Photos.com has some clean bright food options. Explore!

Below are a few more keywording tips. Words that are in quotations should be entered into the keyword search box WITH quotations, so that it’s recognized as that particular phrase, and not the separate words.

For dynamic views and perspectives:
angle
“high angle”
“low angle”
bird's eye view
ground view
high view
low view
perspective (for diminishing perspective among others)
cropped
hands
feet
legs

To help filter out stocky facial expressions use:
laughing
thinking
pensive

In the “not these words” field:
looking at camera
eye contact
smiling

For diversity:
african
asian
caucasian
hispanic
indian

Age groups:
baby, infant, newborn
toddler
child
preteen
Age ranges in 5 yr. increments(i.e. “20-24”)
teen
tween
preschool
elementary
twenties, thirties, forties, etc
young adult
middle aged
elderly

For close-ups:
close-up

Additional keyword search strings for quickly finding content:

Backgrounds, start with:
Background + NOT PEOPLE + HORIZONTAL ONLY
Then add specific keywords like:
abstract, digital, a specific color, geometric, swirls, texture, wood, fabric, leather, wallpaper, pattern, food, flowers, sky, map…

Cell phone
Use filters to refine results, and keyword smart phone for up to date images
Phone + NOT PEOPLE + white bkgd only
Phone + ILLUSTRATION ONLY + white bkgd only
Smart phone + NOT PEOPLE
Retro phone + NOT PEOPLE + white bkgd only

Kittens, dogs and other animals
white bkgd filter brings back cleaner results
Kitten + white bkgd only

Zoo
Zoo + silhouette
Zoo + white bkgd only
(specific animal) + silhouette + ILLUSTRATION ONLY
(specific animal) + white bkgd only

Grapes and other foods
Use white bkgd filter, add a keyword or two to refine results
Grape + white bkgd only
Grape + bunch + white bkgd only
Grape + water + white bkgd only

Flowers general and specific
Flowers + NOT PEOPLE + white bkgd only
Peony + NOT PEOPLE

Salon Imagery: Face and Hair Models
Keyword studio plus basic keywords. 4 best brands are Pixland, iStock, Polka Dot, Goodshoot.
Woman + beauty + studio
Woman + fashion + studio
Head and shoulders + studio
Hair + studio
Makeup + studio

Spa
white bkgd filter brings back cleaner results
Spa + white bkgd only
Massage + white bkgd only

Spa + another word narrows results
Spa + still life
Spa + stones
Spa + face

Health
Specific word + white bkgd filter brings refines results
Healthcare + white bkgd only
Pill + white bkgd only
Doctor + white bkgd only
Exercise + white bkgd only

Health + ILLUSTRATION ONLY
Medical + ILLUSTRATION ONLY
Medical + icon

Insurance
white bkgd filter brings back cleaner results
Insurance + white bkgd only

Using specific word/s narrows results
Insurance + icon
Insurance + umbrella
Insurance + house

Beach
For beachscape backgrounds start with:
Beach + background + horizontal only
Then add specific keywords like:
Chair, hammock, hat, cocktail, surfboard, sun, palm

For clean beach imagery (to use in composites etc):
Beach + NOT PEOPLE + white bkgd only

For beach illustrations:
Beach + ILLUSTRATION ONLY

If you have any further questions, please don't hesitate to email Monica or Julie.

-Julie

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