Note: This document may change at any time. Each Alliance member is responsible for reviewing this document often.

• Goal of Alliance

• General Workflow

• Cornerstones of Alliance

• Turnaround

• Reporting back to LG

• Invoicing

• Production Requirements

• Grievance Procedure

Goal of the Alliance
Recognizing the need for our Lamar plants to be able to receive great-looking billboards in a timely manner, the goal of the Alliance is to provide a quick, consistent and reliable turnaround for quality vinyl printing with one-stop shopping by the Lamar AE.

General Workflow
The AE for Lamar will place all vinyl orders directly with Lamar Graphics. Lamar Graphics will provide comprehensive "cradle to grave" job tracking for the order. A Lamar Graphics CSR will handle initial order entry and clear up any ambiguities with respect to the order (e.g., sizing, extensions, resolution, etc.). LG will produce a proof for the job and overnight to the customer on the day following receipt of artwork. LG will receive the AE's (or agencies) proof approval -- following up with the customer if necessary. Lamar Graphics will then determine which Alliance member will print the job. Alliance members will receive all information to print the job (job summary reports, hard copy proofs and electronic files). Once printed, the Alliance member will report back to Lamar Graphics via email and will invoice Lamar Graphics. Within thirty days, Lamar Graphics will pay the Alliance member on a "per batch" basis. All customer contact will be provided through a Lamar Graphics CSR (customer service rep). All Alliance member contact will be provided through the Lamar Graphics Alliance Administrator.

Cornerstone's of the Alliance

Production of a Quality Printed Image

• must match the proof that is provided

• must be sized and seamed correctly

• extensions must match in both color and size

FAST and RELIABLE Turnaround

• Jobs must ship within three (3) business days of receipt of files (day one being the day you receive the files). If you receive files from LG on a Wed., ALL jobs in that batch MUST ship by Fri. (at the latest). It is preferable that jobs ship the day of or the day after receipt of the order.

Turnaround
Orders received on the morning of a given day will be printed and shipped within three (3) business days (with the day of receipt counted as day number one).

For example, if the Alliance member receives a batch of orders on a Tuesday morning, ALL of the orders for that batch must be shipped on or before Thursday. The successful, and long-term Alliance member will actually print and ship some orders on Tuesday, the bulk of the orders on Wednesday, and only the remaining few on the third day (that Thursday).

If an Alliance member has been contacted in advance and receives a batch on a Saturday mornring, ALL of the orders for that batch must be shipped on or before Tuesday. Some orders should ship on Saturday, the bulk of the orders on Monday, and only the remaining few on Tuesday.

Reporting back to LG
All Alliance members will use the same spreadsheet file to report shipping and tracking information on the jobs within a particular batch.

The spreadsheet can be downloaded by clicking here.

Billing and other important procedures are detailed in the Workflows & Checklist section.

Invoicing
Each Alliance member will invoice Lamar Graphics for each COMPLETED BATCH of orders. A BATCH is defined as ALL of the orders received on a given day (on the summary report and burned on the CD). One invoice should detail ALL of the vinyl printing costs and shipping costs. LG will cut one check per batch to cover all the jobs printed under that batch. Please confirm pricing and other information on the Pricing Policy which is a separate document provided on the main Alliance homepage. NOTE: Alliance members are not to charge Lamar Graphics sales tax as we have a tax exempt status.

Production Requirements
Lamar has a customary 3 inch bleed on the top and both sides. Based on feedback from our operations personnel, we are printing ALL billboards with a bleed to the bottom edge of the board which makes for a 6 inch bleed on the bottom. This will make for a better looking board for those structures which cannot accommodate a bottom wrap and will not affect those that can. Certain boards (e.g., Retros) do not follow this standard. Ask if you are unsure PRIOR to printing.

The Alliance member is responsible for reading and interpreting the Job Notes on the Summary Report accompanying each batch. If the Alliance member is unclear about a specific job's instructions, the Alliance member is responsible for clearing the discrepancy up PROIR to printing.

Grievance Procedure
For customer complaints about boards printed by an Alliance member (and there MUST NOT be many), the following procedure is in effect:

Step 1: LG will learn of a problem.

Step 2: If time is not critical, we will request photographs of the board. We generally DO NOT request the customer return the vinyl. We will in special cases.

Step 3: If the photographs confirm a claim of poor quality, we will reprint the board and the alliance member should credit the amount with a credit memo or on the next invoice. In the event of a rush situation, we will reprint and ship the board and then determine the correct billing after proof of the problem is received.

Alliance members will take responsibility for reprinting a job when:

• There is an obvious error with the job (e.g., wrong size printed, ink not adhering to vinyl, etc.)

• Did not match a proof

• There is fading or significant image degradation occurring within 12 months of printing

• Vinyl is lost in shipping, Alliance member will reprint and ship vinyl to insure client post date.

Alliance members will not be responsible for reprinting when:

• Customer is responsible for the error (e.g., submission of incorrect artwork, notification of change after a job is printed, etc.)

• We match an approved proof within an acceptable range

• There is a problem with the job beyond 12 months of printing, regardless of how long the board was posted.