Baton Rouge, La. – July 18, 2008 - Lamar Advertising Company (Nasdaq: LAMR), a leading owner and operator of outdoor advertising and logo sign displays, is establishing a new, eco-friendly industry standard by initiating the use of 100% recyclable materials for outdoor advertising. By converting exclusively to the use of single-sheet 100% recyclable polyethylene (PE) printing substrates on its more than 60,000 poster-paper advertising structures, Lamar becomes the first and only outdoor company to transition completely from the use of paper to recyclable materials.
The use by Lamar of this new, revolutionary product will begin immediately and will replace 1,400 tons of non-recyclable, glue-on poster paper. The potential for the use of single-sheet posters industry-wide is the replacement of an additional 1,600 tons of non-recyclable paper. A recycling program is also being initiated by Lamar to organize the collection, recycling and re-use of the new PE materials.
These sweeping moves follow Lamar’s highly successful, three-year project to develop recyclable paper-replacement printing substrates, and comes on the heels of the recent announcement by the Outdoor Advertising Association of America that as of March 1, 2009, the outdoor industry will no longer accept paper posters.
To further enhance environmental sustainability, Lamar is also working to convert laminated PVC billboards to 100% fully recyclable polyethylene materials.
For more information about Lamar Advertising Company or its green initiative, contact Robert Switzer, vice president of operations, (850) 433-0024 or email@example.com
For ordering information on this product please contact our Lamar representative for full details.
Fax: (225) 928-1034
Founded in 1902, Lamar, one of the nation’s largest providers of out-of-home advertising, currently operates more than 150 outdoor advertising companies in more than 40 states and Puerto Rico. Lamar has more than 70 transit franchises reaching driving audiences across the United States, Canada and Puerto Rico through billboards, digital billboards, bus shelters, benches and buses. In addition, Lamar is the nation’s leader in the highway logo sign business, with operations in 19 states and the province of Ontario, Canada.
Live area is 10-5 x 22-8. The overall size (with pockets) is no larger than 10-6.5 x 22-9.5 and no smaller than 10-6 x 22-9. See Mechanical Specs for retro panels for more information.
Additional Art Specs for the Single-Sheet Poster can be found here.