Lamar Adopts OAAA Auto Scale Standards

Standardized Bulletin and Poster sizes allow media buyer's content
to work on any compliant digital network across the country.

Lamar has adopted a new standard size for Digital Display Bulletins and Posters. This new size has been sanctioned by the OAAA in an effort to standardize digital display content industry wide. This will make national and cross company buys much easier for our customers. This yet another step to make outdoor more buyer friendly.

While maintaining our current aspect ratio, the new size will work on any digital out of home network containing bulletins and poster sizes. The larger templates also allow for potential resolution upgrades for future displays. The larger size also makes for higher quality prints of the artwork on proofs and POP sheets.

The new templates are available for download in the Art Specs / Templates / Digital Display section on the Lamar Graphics web site. A PDF of all OAAA outdoor digital displays standards can be found at OAAA.org / Creative Resources / Creative Guidlines / Digital Aspect Ratio.

Added 11/26/2008